RelevantWeb

Takes online advertising to a whole new level by maximizing two key components: Relevancy & Timeliness. Online advertising has proven its effectiveness the last few years and is the fastest growing form of marketing today. This trend is expected to continue for the next decade, at least. However, traditional online media such as pop-ups and banner ads have been over-utilized and are losing their effect on internet users. Moreover, these advertisers were seeking mass distribution with very little efficiency in Relevancy or Timeliness. Relevant Web addresses these problems and provides a scenario where the advertiser, the web host, and the end-user all benefit.

Why RelevantWeb?

Our central philosophy revolves around maintaining only the highest-quality distribution channels. In order for that to exist, all parties involved must receive benefit. With RelevantWeb, everybody benefits - advertisers, webhosts, and end-users.

How RelevantWeb Works

RelevantWeb creates advertiser links and places them in a webpage. The advertisements are non-obstructive, text-only links and can be located anywhere on a webpage. The focus of the advertising is relevant to the topic of the page. Our patent-pending search technology matches advertising listings based upon many attributes, including context, subject matter, geographical location, and optional demographics.

By default, our search engine seeks the webframe with the largest amount of content and matches advertisers to the relevancy of that frame's content. Webmasters also have the capability to sort a page's content by marking specific frame(s) or tag(s) to either include or exclude when making a match. Advertising listings with the highest relevancy are then placed in a reserved location on the page. Since most webpages are dynamic in content and can change by the minute, our web-bot re-scans the page at every refresh to ensure the highest relevancy every time. Our unique distribution method allows us to accomplish this with no noticeable interference or slowdown.

Webhosts sign up for the Relevant Web and receive a percentage of the advertising revenue on a cost-per-click model. Integration is a simple drop-in javascript. The RelevantWeb service is hosted at multiple RelevantAds, Inc. data centers. Customizing the web-bot to either focus on or exclude a particular part of a webpage can be done through a simple interface provided by RelevantAds and becomes simply a matter of highlighting. Of course, customization can also be done through javascript.

Advertisers and Agencies Benefits

• High-quality distribution channel for advertising
• Targeted to consumers in your market segment
• Relevancy - ads are related to what the end-users are currently reading
• Timeliness - ads are presented at the exact time the end-users are thinking about the subject of your ads
• Catch consumers at the earliest possible moment before they go to a search engine and encounter your competition
• Inform consumers of options they never knew they had

Webhost Benefits

• Recognize greater revenue from your website
• Valuable new revenue stream
• Easy setup and configuration
• Easy customization through the Relevant Web interface

End User Benefits

• Does not disrupt workflow. Rather, the experience is enhanced
• No annoying ads - no pop-ups, roll-overs, spam, etc.
• Privacy protection throughout