RelevantMail

provides a new high quality way to distribute advertisements to consumers while providing a much needed revenue stream to email providers. Email is a very effective medium for advertising with the capability of high conversion rates. However, existing techniques of marketing through email have a high user rejection rate due to the disruption of the normal workflow of reading their email. Additionally, existing email marketing strategies suffer from the lack of relevancy and timeliness. RelevantMail addresses all these problems and provides it as a benefit to the end user instead of a hindrance.

Why RelevantMail?

Our central philosophy revolves around maintaining only the highest-quality distribution channels. In order for that to exist, all parties involved must receive benefit. With RelevantMail, everybody benefits - advertisers, webhosts, and end-users.

How RelevantMail Works

RelevantMail attaches advertisements into user email messages. The advertisements are non-obstructive, text-only links located in the footer or sidebar of the email message. The focus of the advertising is relevant to the topic of the message. RelevantMail's patent-pending search technology matches advertising listings based upon many attributes, including message context, subject matter, geographical location, and optional demographics.

Inbound and optionally outbound messages by the email user are processed by the RelevantMail server. Advertising listings with the highest relevancy are then embedded in the email message before being delivered to the end user. The implementation is designed to avoid end user revolt against the system by taking privacy concerns into mind and avoiding annoyance to the end user.

User privacy concerns are important and the system was build around those concerns. The entire system is automated and at no time are emails read by human eyes. Moreover, we are intentionally separate from email service providers and do not store any information on emails. In other words, our engine never receives information as to who sent or received the email message. It only receives the text of the email itself.

Email providers such as ISPs, portals and web mail providers sign up for the service and receive a percentage of the advertising revenue. Integration is a simple "configure and go" process. The RelevantMail service is hosted at multiple RelevantAds, Inc. data centers.

Advertisers and Agencies Benefits

• High-quality distribution channel for advertising
• Targeted to consumers in your market segment
• Relevancy - ads are related to what the end-users are currently reading
• Timeliness - ads are presented at the exact time the end-users are thinking about the subject of your ads
• Catch consumers at the earliest possible moment before they go to a search engine and encounter your competition
• Inform consumers of options they never knew they had

Webhost Benefits

• Recognize greater revenue from your website
• Valuable new revenue stream
• Easy setup and configuration
• Easy customization through the Relevant Web interface

End User Benefits

• Does not disrupt workflow. Rather, the experience is enhanced
• No annoying ads - no pop-ups, roll-overs, spam, etc.
• Privacy protection throughout