Help Arrives for the Email Industry....Orange County Firm Introduces 'RelevantMail', a New Advertising Technology With Potential Industry Revenue Source in the Millions

FOUNTAIN VALLEY, Calif., Feb. 28 /PRNewswire/ -- RelevantMail, a new advertising technology service, will furnish the email provider industry with a much needed revenue stream while providing added value to the consumer.

Developed by budding software company RelevantAds, the state of the art technology will allow email providers to embed advertising information into email that is relevant to the topic at hand. The information appears as a non- intrusive side bar or message footer for the consumer to access at will without overriding the screen like pop-ups. This will also do away with the spam tactic, because it will only target relevant consumers.

Take for example, you send a friend an email regarding an upcoming trip to Las Vegas. With RelevantAds, a side-bar would appear with Las Vegas hotel rates and specials. Because the information is timely and relevant, the chances of a consumer making a purchase is more likely.

These ads are one of the few truly positive forms of advertising for consumers in that they are relevant, timely and non-obtrusive. Rising costs of providing email service have been putting the squeeze on email providers, like Yahoo and NetZero the past few years.

Consumers have been demanding more from their email service including spam filters, anti-virus protection and larger email boxes to accommodate all the spam. Until now email providers have been left with no choice but to charge more for these extras, or lose dissatisfied customers.

Advertisers will be willing to pay email providers for the opportunity to get to targeted customers and this will generate an income to the service provider. Moreover, the advertiser can count on more business because only relevant customers will get their messages, unlike the spam technique.

The patent pending software was developed by RelevantAds' founders Brian Manahan and David Rodecker. Both executives are heavyweights in the software industry, and have proven success records with leading firms such as AOL, iVilliage, Litronic and Troy. Together they bring more than 25 years of experience to their newly founded organization.

"Unlike most advertising, this technology will provide a true benefit not only for advertisers and content providers, but also for the consumers," says Brian Manahan, CEO of RelevantAds. "The added revenue that email providers receive will help in providing additional services that users demand."

For more information on RelevantAds contact us info@relevantads.com.